C&J Professional Services
A commissioned series of logos for a marketing firm, C&J Professional Services. C&J Professional is a company that provides marketing and community-centered services to others. These logos were inspired by the owners' missions of promoting diversity and spreading kindness through helping one another. In accordance with this, I explored a variety of bright and bold design styles, ranging from illustrative to modern approaches.
Designed Adobe Illustrator and Photoshop.
FINAL LOGO
EXPLORATION & SKETCHES
In my exploration, I incorporated the clients' values of uplifting one another into the motion of lines, such as in the "J" outreaching figure and budding tree to highlight their value of growth. The leaves branch off from "C&J", just as kindness spreads from one action to the next. I utilized overlapping and vibrant colors to further the hand-crafted, approachable feel of this family company.
LOGO VARIATIONS
Before arriving at the final logo, I explored a few varieties of logo options, ranging from modern and simple to a classic colorful look.